Alaska Airlines Acquires Hawaiian Airlines
December 14, 2023
Alaska Airlines to Acquire Hawaiian Airlines for $1.9 billion
Alaska Airlines and Hawaiian Airlines are joining forces to create a combined company that will maintain the strong and high-quality brands of both airlines. This collaboration will be supported by a single, compelling loyalty program, which will allow for the expansion of options for redeeming points and miles. Passengers of Hawaiian Airlines will gain access to booking with Oneworld partners, allowing them to redeem their miles not just for travel on Alaska but also on other Oneworld airline partners. With a fleet of 365 narrow and wide-body airplanes, the fifth-largest U.S. airline will expand its reach to 138 destinations through its combined networks and over 1,200 destinations through the Oneworld Alliance. The acquisiton has the potential to raise the cost of flights within Hawaii and flights between Hawaii and the mainland.
The city of Honolulu will become a key hub for the combined airline, offering expanded service to residents of Hawai‘i to the Continental U.S. and creating new connections to Asia and throughout the Pacific for travelers across the U.S. The commitment to Hawai‘i remains steadfast, with robust Neighbor Island air service, and a more competitive platform to support growth, job opportunities for employees, community investment, and environmental stewardship. Both airlines will continue to operate under their respective names and branding. As with any airline merger, approval will be needed. There will be more to come on this.